The mark and the brand
A small mark. A clear meaning.
Use it with care, give it room, and let the work speak.
Start with the originals.
The Essentials Pack contains the everyday marks and wordmarks. The Designer Pack includes additional variations. Use the supplied artwork so the proportions and identity stay consistent.
The mark, with room to breathe.
Use a version that is clearly legible against its background. Give it clear space at least equal to the height of the “V” in the logo. Do not stretch, rotate, or improvise a new color.
A focused palette.
#A83D20
#D96A36
#FFFFFF
#1D1D1F
#F5F5F7
Use burnt orange as the signature color. White and pale gray work as backgrounds; charcoal works for text and dark surfaces. Choose a supplied mark that is easy to see against its background.
Use #A83D20 for the signature brand color and links on light backgrounds.
Links on dark backgrounds.
Use #D96A36 for links on dark backgrounds, including links in dropdowns and expanded sections.
On charcoal (#1D1D1F), link orange has a contrast ratio of 4.86:1. For other dark backgrounds, check that ordinary link text reaches at least 4.5:1. Keep links underlined and keyboard focus visible.
Legacy orange: #CC5500. This earlier shade may appear in older materials. Use #A83D20 and #D96A36 for new work as described above.
Let the label say what it means.
Use the mark on work that meets the standard for your membership category. Place it where your audience can see it: a portfolio, published work, credits, or a linked page about the project.
- Use the approved assets and keep them legible.
- Include the ™ symbol when writing VerifiedHuman™ as a trademark.
- Do not label someone else’s work as your own.
- Do not imply that VerifiedHuman sponsors or endorses your business.
- Keep the mark off work below VH3 or outside your field’s standard.
Membership does not mean every work you produce qualifies. Read the label’s terms of use.
Describe the process beside the mark.
When AI made a material contribution, a short, visible account is often the clearest disclosure. Name the human contribution and explain the assistance.
I wrote and recorded the narration. AI removed background noise. It did not generate the voice.
Describe what actually happened. For translation: “Human-written original. Translated with AI.” If you used generated material, explain what you substantially changed and created. Do not imply an audit or review that did not happen.
A question about using the mark?
Send us the context. We’ll help you find the right application.
Get in touch