The mark and the brand

A small mark. A clear meaning.

Use it with care, give it room, and let the work speak.

Start with the originals.

The Essentials Pack contains the everyday marks and wordmarks. The Designer Pack includes additional variations. Use the supplied artwork so the proportions and identity stay consistent.

The mark, with room to breathe.

Mark · burnt orange
Mark · white
Mark · black
Horizontal wordmark
Stacked mark and wordmark
Horizontal wordmark · white

Use a version that is clearly legible against its background. Give it clear space at least equal to the height of the “V” in the logo. Do not stretch, rotate, or improvise a new color.

A focused palette.

Burnt orange
#A83D20
White
#FFFFFF
Charcoal
#1D1D1F
Pale gray
#F5F5F7

Burnt orange remains the signature. White gives the work room; charcoal adds emphasis; pale gray separates supporting information. The website uses this restrained palette. Downloaded marks retain their approved variants, including white artwork for dark backgrounds.

Use #A83D20 for new burnt-orange applications. The earlier #CC5500 is retired. Supporting brand colors in older materials are historical references, not additional colors needed on this site.

Let the label say what it means.

Use the mark on work that meets the standard for your membership category. Place it where your audience can see it: a portfolio, published work, credits, or a linked page about the project.

  • Use the approved assets and keep them legible.
  • Include the ™ symbol when writing VerifiedHuman™ as a trademark.
  • Do not label someone else’s work as your own.
  • Do not imply that VerifiedHuman sponsors or endorses your business.
  • Keep the mark off work below VH3 or outside your field’s standard.

Membership does not mean every work you produce qualifies. Read the label’s terms of use.

Describe the process beside the mark.

When AI made a material contribution, a short, visible account is often the clearest disclosure. Name the human contribution and explain the assistance.

This work was led and essentially made by the human creators credited here. AI was used for [specific contribution]. It did not replace [essential human authorship or performance].

Adapt that language to what actually happened. For an AI translation, identify the human-written original and the use of AI in the translated version. For work incorporating generated material, explain the substantial human contribution. Do not imply an audit, technical examination, or consent record that does not exist.

A question about using the mark?

Send us the context. We’ll help you find the right application.

Get in touch